TABLE OF CONTENTS
DECLARATION
APPROVAL
DEDICATION
ACKNOWLEDGEMENTS
LIST OF ABBREVIATIONS v
ABSTRACT
CHAPTER ONE 1
THE PROBLEM AND ITS SCOPE 1
1.1 Background of the Study 1
1.2 Statement of the Problem 3
1.3 The Purpose of the Study 4
1.4 Specific Objectives 4
1.5 Research Questions 4
1.6 Significance of the Study 5
1.7 Scope of the Study 5
1.7.1 Geographical Location s
1.7.2 Time Scope 5
1.8.1 Media
1.8.2 Voting 6
1.8.3 Parliamentary Elections 6
1.8.4 Presidential Elections in 2011 6
1.8.5 Electronic media 6
1.8.6 Sensitization 6
1.9 Conceptual Framework 7
CHAPTER TWO 8
LITERATURE REVIEW 8
2.0 Introduction 8
2.1 History of Electronic Media 8
2.2 Types of Electronic Media 9
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2.3 Roles of CBS in Parliamentary and Presidential Elections 10
2.5. Unbalanced access to media 14
2.5.2 Noting Irregularities in several polling stations 14
2.5.4 Physical assault on journalists 15
2.6 Measures taken to minimize the challenges faced by media 15
2.7 Conclusion 16
CHAPTER THREE 17
RESEARCH METHODOLOGY 17
3.0 Introduction 17
3.1 Research Design 17
3.2StudyArea 17
3.3 Study Population 18
3.5 Data Collection Procedures 18
3.5.2 Secondary Data 19
3.5.3 Observation 19
3.5.4 Questionnaire 19
3.5.5 Focus Group Discussion 19
3.7 Limitations of the Study 20
CHAPTER FOUR 21
DATA PRESENTATION, INTERPRETAT1 ON AND DISCUSSION 21
4.1 Introduction 21
4.2 Demographic Characteristics of the respondents 21
4.3DataAnalysis 23
FIGURE I: THOSE WHO DID NOT LISTEN TO RADIO ARE 30% 23
4.4 The Role of CBS in sensitizing electorates 25
4.5 Discussion 28
CHAPTER FIVE 29
CONCLUSIONS AND RECOMMENDATIONS 29
5.0 Introduction 29
5.1 Conclusion 29
5,2 Recommendations 30
5.2.1 To Non Government Organizations 30
ABSTRACT The Study focused on the role of electronic media in sensitizing electorates during Presidential and Parliamentary elections. The study establishes the relationship between the CBS and the public (electorates) through sensitizing them on what to do during Presidential and Parliamentary elections. The study involves the following objectives: To examine the roles of CBS in sensitizing electorates during the 2011 Presidential and Parliamentary elections. ii) To assess the challenges of CBS in sensitizing electorates in the 2011 Presidential and Parliamentary elections. iii To establish strategies played by the CBS in sensitizing electorates in the 2011 Presidential and Parliamentary elections. Regarding findings, the information collected through questionnaires permitted the researcher to interpret and analyze the findings. The researcher distributed 80 questionnaires and all were returned dully filled. This was 100 percent which makes the research results valid. Conclusively, the government should examine ways of ensuring respect for the principles of fairness, balance and impartiality in the coverage of election campaigns h the media and consider the adoption of measures to implement these principles in their domestic or practice where appropriate and in accordance with constitutional law. The research recommends, CBS to provide equal platform coupled with equal reporting all candidates for government and opposition side and trained professional journalist can follow the code of professional journalism so as to promote democracy in the country of Uganda.
